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Who is pizza.com?
I believe Comcast purchased pizza.com recently for $2.6 million although the name transfer has yet to take place and be announced. Check out Googles new whois information for domains from Danny Sullivan at Search Engine Land.
The cable industry wants a larger
slice of the $70 billion TV advertising marketplace. Pizza.com will enable Comcast
to deliver, not just TV advertising, but addressable advertising with
personalization power and relevant brand messages to consumers and small businesses
across its new architecture of Voice, Internet, TV and Gary as illustrated
in a recent full-page WSJ print ad.
The generic domain, pizza.com, gives Comcast a local landscape box. Land gets developed. One only has to check out the real estate portfolio articles about Marchex.com to see where revenue-generating pizza partnerships are being created. Pizza.com is Comcasts new circular ad network. The growth is in niche pizza advertising the micro web slices that are part of this enormous, deliciously repetitive huge pie. Pizza is one of the oldest social networks. Pizza is relationship marketing and personalization on a mass scale. Pizza, gets everybodys attention and engagement.
Roberts made a statement in Comcasts Q4 earnings call:
I will be writing about why I believe Comcast purchased pizza.com in future IMHOs commenting on Marchex, generic domain names, IAC City Search, yellow pages, Comcasts thePlatform, Comcasts new cordless phone, zip-code based websites, MSOs Project Canoe, ad networks, vertical search, Googles long tail analytics, A Slice of Heaven, by Ed Levine and much, much more!
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